Director: Henry Alex Rubin

Timed to coincide with the 50th anniversary of the chain's signature sandwich, the Whopper Freakout removed the product from stores and used hidden cameras to capture customers' outraged reactions to the fabricated news that the Whopper was permanently off the menu. TV spots drove traffic to Whopperfreakout.com, where consumers could watch an eight-minute documentary of the experiment. Cannes Integrated, Cyber& Gold Film Lions, and more...

Director: Bryan Buckley
28 individual spots shot in 6 different countries and regions, using real people.

Paul Hunter-TV & Cinema. Probably my favorite single spot. One Show Bronze Pencil, and Cannes Bronze Lion.

Directed by Rocky Morton

Production Company: VICE

Director: Eddie Moretti

Big Tobacco says and does a lot of things that don’t really make sense. So we did a little investigating to find out just exactly what the – ahem – heck is up with Big Tobacco. Cannes Lion Bronze.

Director: Henry Alex Rubin

TV, Event, Outdoor, Digital

Cannes Silver

To prove just how vulnerable your personal information can be, we created an entire phony bank, the Greater Offshore Bank & Trust, The Inheritance Store, and a charity for a Nigerian “prince” in New York’s financial district, each operating just like an online phishing scam.  All it took was an unbelievable offer and halfway credible signage to convince New Yorkers to gladly hand over all sorts of ridiculously intimate personal information. 

Paul Hunter directs- Sir Mix-A-Lot raps. Viral.

Directed by Carl Erik Rinsch